Five rules of the leaflet

No substantial changes in the structure of flyers have all chances to make more consistent with the reaction at the time of dissemination of leaflets in not a large number of times. Although in this case there are this kind of folks who just easier to throw than the spread. Here’s to your published leaflets were effective, we offer you five essential tips that are obliged to adhere to the productive leaflet.

1. On the main side of the leaflets should set out the essence of this promotional offer, for example, it can be clothes, if it is a clothing store or products delivered to your door and more. Also plays an important role in this leaflet font. It is essential that the consumer from afar, could look at the essence of the leaflets and decide for yourself whether you want to take it? If the consumer does not see this information, it does not react to a flyer and just pass by.

Location of such basic phrases does not matter, because in the near her examination she read on the contrary, that is, from top to bottom, and it is clear that from the largest (the one that is visible in all) of the text to the very small ones. But to use this “trick” is so often not worth it.

2. There must be on the promotional materials of enormous size, high stakes, and others. This kind of “attractive” to be, to be very interesting and attract the attention of consumers, because it does not interest the leaflet, even those who are interested in the very essence of this leaflet. For them, the less used font, and thus more significant than other content.

3. The content of this flyer should be and look utverzhdayusche. In other words, proposals must be no more than six words that anyone can understand, even those who were eating – eating reads. There should not be any kind of negatives that – or, some positive points that the perceived very positively.

After all, it goes without saying that a man passing by, always busy with his own thoughts, and is not going to understand the meaning set forth “volumes” on leaflet. That’s why it is necessary to express the essence of the handbill, the simpler, the more likely that it will accept a potential customer.

It is not necessary to write in the leaflet that – or where there is a piece of “no”, because man has learned to accept everything, as is, that is straightforward. Something that reads, then is. Here’s a great example: “these machines do not break”, “we will not deceive you,” “us problems you will not.” Here, for example, you are making this offer is no longer believe? Or take for example, this kind of masterpiece of modern advertising, “while using the Head-n-sholders dandruff appears you have, for example, out of the blue.” In principle, all definitely clear that reklamoizdateli wanted to say, and said! Here’s another good prmer, stupid reklamoizdateley who do not enjoy this golden rule and ignore it. Printed on the leaflet client “just remember …”, the result is, I think, it is not necessary to write.

4. The handbill should be relatively large, but the content on it is bound to be great. In principle, it is clear, the smaller the leaflet, the greater the likelihood that it will keep much longer than a huge poster, which is not much to define. The ideal size of a leaflet card. Because it and store easily in a purse and place for this kind of “vizitochki” is always there. The largest size that is valid for flyer – a quarter of the A4 sheet.

Clear, the fact to make a flyer smaller, reduce the font on this leaflet. But, think about the consumer’s opinion on this matter, maybe someone – you are visually impaired or, for example, as the leaflet read in a moving vehicle or even on the move. Some of the potential consumers, just physically can not read the contents of this leaflet. It is also important to remember 0020to leaflet – it is not art!

5. flyer should have its own value. In other words, in the most leaflet must be some reason that will make leave a flyer at home, and do not throw it away after the first turn. To achieve this result, simply rename the leaflet, for example, at a discount coupon or flyer to present as a coupon for a tasting.
And in that case, if you want to submit to your flyer or something interesting you just need to imagine that you are the one of the consumers, and that you, it is you would like to see in this leaflet.

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