Flyers – one of the most common ways to convey information to buyers and consumers, each of us gets them near the metro and the market in your mailbox and near the entrance doors. The popularity of this method of communication with the customer is due to one simple reason – the low price.
But many refuse to distribute flyers, evaluating their efficiency is quite low from 0.1 to 0.5%. In addition, the recent mega popular leaflets caused the opposite effect – the people receiving the same type of information daily pay less attention to it.
But do not underestimate the distribution of leaflets, with which you can familiarize customers with the new product, inform the actions of the company, to invite to the event. Flyers – cheap way to talk about the company or to increase sales. But stereotypes hinder be smart marketers and apply their knowledge. With a little imagination and a professional approach will create a high quality advertising campaign. The basis of a successful outcome – is regarded as any act or part of the system. And so, in this case there are three important stage of the advertising campaign
Firstly, it is necessary to form which requires distribution of leaflets, some of the indicators of the company going to improve. Second, it should clearly define their target audience. After its designation should start with the third stage.
Do not mean that it is necessary to start distributing leaflets nonexistent. First the size distribution and the distribution of seats, it will determine how much will be “live” leaflet. It is necessary to conduct a small observation at the proposed site and analyze their distribution. For example, if the distribution is to be output from the underground “life” of the leaflets will be less than 30 seconds, and the attention of potential customers it is the size of one eye. If it will spread to mailboxes or, for example, the distribution of the drivers at the crossroads, the leaflet “live longer.” Most likely, it will pay attention, “when there is a free moment,” and will be able to explore it a little longer and better.
Only after the formation of goals, target audience, and the definition of “lifetime” leaflets can transgress to step number 2 on the list.
At this stage, there are two main points: the size of leaflets and its contents. With regard to the size of leaflets can be approached outside the box and twist of her boats, airplanes or something else, but this process would increase the cost of the campaign.
If you dwell on the standard size, you need to be repelled from the place of distribution. Evroflaer perfect to hand out near bus stops or subway, and A4 – mailboxes. In the first case, the person will be convenient to pick up a leaflet and in the second – to find and pay attention to a lot of letters and newspapers. Thinking size, is based on the maximum comfort of the client, so it was convenient to take a flyer and had no desire to throw it more. And in this case, the major role played by the content of the leaflets.
The most reliable method to ensure that a potential client retained advertising, write about a discount on the product, which is available only if the flyer.
“Buttons” – phrases, words, numbers that attract, catch attention, interested customers to place necessary in the upper left corner. Especially in small formats leaflets need to motivate the customer to encourage him to use other sources to learn more about promotional offers. In such situations, the contact information of the company will be integrated and released.
Returning to the third stage, it should be noted, there is always a difficult task. In the case of distribution of leaflets, such is the choice of personnel or organizations that will distribute advertising. It is especially difficult to control the distribution of foreign cities. In such situations, it is best to seek the help of proven organizations that value their reputation, and do not in any way voice has no control. Also can serve as access to an organization that will take over the control functions.
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